Learn to deliver what your customers want, like and need by tapping into the data available to your organisation.
Big data. Small steps.
The term "big data" has been used in the digital marketing hemisphere for some time now. However the semantics of the term can scare some businesses off. We prefer to use the term "applied analytics"; which is simply using the data available to the organisation to ensure they are better informed about their customers' preferences and needs.
This can include:
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