BUILT TO WORK
Are you looking to generate more demand for your construction product or service?
Or, do you need to drive more leads for your sales team?
If you need to talk to construction professionals, I can help.
Hi, my name is Darren Baines. I'm an experienced marketing consultant, specialising in helping building material manufacturers and construction companies attract demand for their products or services. I believe marketing plays a vital role in generating leads, specifications and sales. Every campaign should be accountable and demonstrate return on investment.
Today, construction professionals research online, expect to be able to find reference projects on your website and to download BIM objects, datasheets and technical specs freely. A modern, digital marketer, I ensure your customers and prospects can find what they need, quickly and easily. Making you their preferred supplier.
Over the course of my career I have worked for some of the world's largest construction product organisations, including Saint Gobain and Etex. From facade and roofing materials through to insulation, fire protection solutions and plasterboard, I've helped launch a range of exciting and innovative products.
Working with many industry leading companies such as British Gypsum, Isover, Marley Eternit, Promat and Weber, I have been responsible for product marketing campaigns, developing and implementing digital strategies, and supporting the brands.
Depending on your objectives or even your challenges, I work closely with you to identify the most appropriate approach to achieve the results you are aiming for. This may include:
- Strategic marketing campaigns
- Digital development projects
- Digital and traditional marketing campaigns
- Product launches
- Marketing audits and benchmarking
- Social media, SEO, PPC and Email support
Whether you have an exciting new product you want the construction world to know about, or a website that isn't performing, get in touch and we can begin solving your next marketing challenge. In the meantime take a look at some of the projects I've been involved in.