How to improve search rankings and click throughs using Title Tags

A title tag is an HTML title that briefly describes the topic and theme of online content, such as a web page. Title tags are displayed on search engine results pages or SERPS, such as Google and Bing.

It’s because of this, title tags play an important role in both your search ranking and encouraging searchers to visit your website.

5 Title Tag tips

Here’s 5 title tag tips to help you improve your search ranking and click through rates.

Tip 1:

The first is to ensure your title tag is between 50 and 60 characters in length.

If the title is too long, google may cut it off.

Tip 2:

Using numbers in your title will help you stand out because

Our brains are trained to find things that are easy to grasp, such as numbers.

This is particularly useful for blog content.

Tip 3:

Sometimes when searching for solutions people tend to use plurals.

For example “low cost holidays” or “local builders”.

So find the most popular variant.

Tip 4:

Action words such as buy, download, watch or listen 

will give searchers an indication of what they can expect when they click on your listing.

Tip 5:

Finally keep an eye on which keywords are actually driving quality traffic to your content and include the top keyword in the title.

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