Darren Baines

Digital Marketing Specialist

I am a digital marketing specialist working with businesses in Queensland to help them deliver results through their online activities such as promoting products or services, improving search engine visibility and increasing lead generation.

Whether you need support in understanding or setting up Google Analytics for your website, or learning how to optimise your online marketing activities to achieve better results; I provide support, knowledge and experience that helps you succeed online.

Need someone hands on? If your inhouse marketing department need some support or you don’t have a marketing department, then that’s fine too. I provide hands on support including SEO, PPC campaign management, social media marketing, writing content for your blog or website, email marketing and anything in between.

  • Digital marketing experience gained across many sectors.
  • Managed international websites for Land Rover,
  • Including Australia and New Zealand domains.
  • B2B online lead generation.
  • Increased sales by 20% on fitness website.
  • Competent user of many digital platforms:
  • CMS: WordPress, Woocommerce, Shopify, Sitecore and Alterian
  • Email: Mailchimp, Sitecore
  • Google: Analytics, Adwords, Webmaster Tools
  • Social Media Advertising: Facebook, Twitter, LinkedIn, Instagram
  • Over 10 years marketing experience.
  • Degree in Business & Marketing.
  • Traditional and digital marketing exposure.

Previous experience

I have over 10 years marketing experience, working in a range of sectors, both agency and client side. My marketing career started whilst I was at University studying for a degree in Business & Marketing. Working with a small local PR agency, I was responsible for writing press releases, advertising copy, direct mail pieces and letters for clients. Once graduated I secured a full time position with health & fitness retailer Holland & Barrett as a marketing management trainee.

Since then I have worked with household names such as Land Rover, managing their websites across the globe, and also business services clients such as recruitment agency, Protocol Education, working with offices in Australia, New Zealand, South Africa and Canada.

My most recent experience has been working within the construction industry in the UK, managing campaigns and marketing activities for industry leaders, British Gypsum, Isover and Marley Eternit. At Marley Eternit I was responsible for developing and implementing the digital marketing strategy which delivered a strong search engine presence, an increase in traffic and sales enquiries from architects, roofers, merchants and end users. All whilst project managing a range of initiatives that delivered new online tools and services to customers.